The history of Audi – Innovation, quattro & leather culture
The brand Audi For over 100 years, it has stood for progress through technology, distinctive design and high-quality interiors. It is precisely the combination of sporty elegance, innovative technology and refined Leather interiors makes Audi unique to this day.
From Auto Union to Audi
Audi's roots go back to 1909, when August Horch founded the company. In the 1930s, Audi, Horch, DKW and Wanderer merged to form Auto Union together – hence the four rings in the logo. After the Second World War, the Audi brand was re-established in Ingolstadt and developed into one of the most successful German premium brands.
The Rise – quattro && Innovations
With the legendary Audi quattro The brand revolutionized motorsport in the early 1980s. Permanent all-wheel drive became synonymous with safety and driving pleasure. At the same time, Audi placed great emphasis on high-quality Leather interiors in all its models – from the sporty coupe to the luxurious sedan.
Audi & the importance of leather
Whether in Audi A4, in the elegant Audi A8 or in sports RS model – Leather plays a central role. Original colors such as Soul Black, Platinum Grey or Beige shape the character of the interiors. To ensure that the leather retains its value even after many years, Care & color refresh indispensable.
From tradition to modernity
Today, Audi is one of the world's leading premium brands. With innovative electric models such as the Audi e-tron The brand demonstrates its future orientation. At the same time, the Leather culture an integral part – whether in a classic convertible or a fully electric SUV.
Conclusion: Audi's history is closely linked to innovation and design. To keep your Audi interior in its original condition, you'll find Audi leather care, leather color & repair kits – perfectly matched to all models and colors.
